Ben Roberts-Smith has launched a personal brand to fund legal costs during a legal battle. The initiative emphasizes support for his family. Reports have appeared in The Guardian, SMH.com.au, News.com.au, and The Daily Telegraph. Roberts-Smith has stated it is about supporting the underdog in the legal battle. The brand aims to fund mounting legal expenses. He has initiated a personal brand to cover legal expenses. The initiative emphasizes support for his family. Reports have appeared in The Guardian, SMH.com.au, News.com.au, and The Daily Telegraph. Roberts-Smith has indicated that the brand is about supporting the underdog in the legal battle. Roberts-Smith's brand aims to cover increasing legal costs.