Activision is taking a innovative approach to enhance interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to increase its visibility. The company has recognized a reduction in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have explained the comeback plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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